business, inspirations, Life

Let’s Not Forget, What Used to Work in Marketing Still Does!

Remember…. If it’s not in memory, it’s not in consideration”

Let’s face it when you are selling something, the product, the service, or pushing out those key messages about ‘your brand values’, the what we stand for, the consumer decides and will always make the final decision.

One thing l have learnt and ingrained in my mind has been the word ‘multiples’. You may call it buy another name, however this word should always be at the forefront of thinking for obvious reasons for people in marketing. No doubt it is in most cases, but when it’s all too conflicted with too many opinions, just fall back by remembering the basics.

To reach people with your message, we tell that important story right about your brand or product, and how it associates with people’s needs. Also it’s about what they believe, who they trust and #1 Simple Rule Still Applies, They Must See It multiple times is succession and so it’s in consideration.

If people can associate your offering with their passions, you are halfway home. Whilst marketing planning is much more complex than this post, it all starts right here, what used to work still does, so tell your story!!!

by Robert Clements

#marketing #branding  #media #sport #tv #awareness #partnership#consumers #fmcg #reach#rights #yourstory #brands #multinationals #mediaproasia

business, inspirations, Sport

Sport Creates Loyalty, Culture, Teamwork, Friendship & More

Business Learnings from Sport, Looking through a Different Lens

If you are a C-Suite professional just look across elite sports teams to get answers from the many case study examples of what it breeds, and you will find some important business learnings. Sport is literally a roadmap for better business, what you can implement, smarter decision making, stronger relationships, improving new business conversion, and even being and becoming an attraction business for employees. Being a leader in your industry can be as simple as just looking through a different lens.

You see sport and its people have a culture, they work on it every day, they strive to be the best, they work on their attitude, and literally it’s bottom up management as opposed to top down. There are many deeper insights on how an organisation can run better from this simple analogy.

Just imagine for a minute your business as a sports team, and then ask yourself how would it operate?

Q. How would you bring people together in your team?

Q. How would you develop a winning culture to reach top spot?

Q. How could your team convert more opportunities in the game?

Q. How do you build a bigger, stronger supporter/partner base, physical & financial?

There are many questions, although these #4 simple one’s above perhaps cover some of the keys for a sports team, and a club in order to reach the final, then win it.

Times have changed in business, one thing hasn’t, teamwork and culture breeds more success!

There are many takeaways looking through a different lens. If you want to change a business apply the simple lessons from sport, remember the steps a team and a club must take to rise to number #1.

Beyond that consider there are numerous levels of entry for businesses across professional sport, one’s that will support your brand value, improve revenue and strengthen your relationships across the board. It’s all about tailoring a strategy around what’s right for your brand, your culture, your values, and then looking at it locally, regionally and globally.

It might be as simple as corporate entertainment to win the relationships battles, or even higher-level sponsorship for content access that technology can help you monetise on social media.

Sport today gives you leverage, so let’s unpack it for you!

Why not DM or email me for a no obligation discussion and on how we can help you rise to the top! Why not share this article, comment, like and follow.

#professionalsport #business #brands #culture #sport #corporateentertainment #sponsors #partnerships #people #loyalty #matrixxmanagement #content #analytics #socialmedia #csuite #rightsholders #hospitality #robertclements #tennis #football #worldcup #cricket #basketball #ironman #esports #mnc #soccer #wta #atp #grandslam

business, inspirations, Life


12 Insights into a Great Leader & Managing Adversity

It was interesting to hear CEO Alan Joyce at the Excellence in Leaders lunch recently on his visit to Singapore. Through adversity under his leadership Qantas has thrived, and is now recognised one of the most profitable airlines in the world.

Points that stand out:

Utilise the power of the people to change the business


Make incremental improvements & change continuous to avoid lag in the business


Diversify the workforce and employ on merit


Have a plan ‘B’ because things will go wrong


Always keep your eyes on the customer, manage their journey


Focus on personalisation for all customers


Optimise travel or your specific services


Customise all your messages


Big data/Technical Data is paramount


Diversify your business


Everyone should be on edge because the market is volatile


Be mindful, always learning & compartmentalise your mind

business, inspirations


2018 – Success Mindset Moment

“Life is like a game of chess. To win you have to make a move. Knowing which move to make comes with insight and knowledge, and by learning the lessons that are
accumulated along the way”

Now is the time to burst out of the blocks and leave your competitors in the dust. How you do this will be different for everyone, but one thing is for sure, always stay ahead of the curve, drop the naysayers, sharpen your mind, stay dollar productive and get ready for an amazing year! Good luck on the battlefield of business, remember to celebrate your wins, and learn from the loses. So see you in the trenches whilst on the rise to the top!

#success #mindset #moment #change #learning #risetothetop #attitude #unbeatable #letsplay #mentors #influencers #leaders #dollarproductive

business, inspirations, Life



It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do”

Steve Jobs

Are people listening or simply not hearing, your intuition & learnings drive results to help others, lead them your way!

Should you move on, or debate the right steps head on?

If you are the expert advisor/consultant take it head on, never allow people to direct your intuition when your experience tells you otherwise. Reflect back on ‘your key foundation learnings’, where you know great results have been created, or lasting relationships have been built. Remain mindful they employed you to advise them, so always lead the way.

If you want to get things done, speak up, use your persuasion, and/or debate the rights and wrongs. Some people need to be told how, let’s face it, and most will respect you for doing so.

As for the rest, let them go and save your precious energy, reflect on how some of the greatest people have done it, God bless SJ.




business, inspirations, Life



Realise that everything connects to everything else”

Leonardo da Vinci

You want to do more business in corporate life, think about Karma.

It starts and ends by being a good citizen in your community!

It doesn’t matter what part of the world you live in, when someone comes knocking at your business, ‘acting out themselves being a good ‘Corporate Citizen’, always support them. Supporting them isn’t complete with a meeting, giving them lip service, and then doing nothing.

You ‘MUST’ activate and support initiatives and particularly if they have real implications in your city. In many cases they will.

‘Karma’, believe it because it’s true. It may not be something you may consciously notice in your life when helping others, however it will change your life, and fill your heart!

So change your day, improve someone else’s, and more good luck will come your way.

business, inspirations, Life


There are many ways of going forward, but only one way of standing still”

Franklin D. Roosevelt

People who thrive, people who survive, are people who do it NOW!


Interesting most of us probably say yes, that’s a true statement.

The reality is nobody cares more about you than yourself, so when you feel an initiative kicking in, just do it, because generally speaking as an adult, nobody else will take it for you!